Last Updated: 17 February 2025

1. Introduction

MY MOTOR DEAL LTD (“we,” “us,” or “our”) is an Information Technology services business that operates MyMotorDeal.co.uk. Our platform facilitates the connection between vehicle sellers and third-party buyers, but we do not purchase vehicles directly. We act solely as a lead generation service, providing user inquiries to third-party companies that handle vehicle transactions.

We are committed to protecting and respecting your privacy. This Privacy Policy explains in detail how we collect, use, store, share, and protect your personal data when you use our website and services. By using our platform, you agree to this Privacy Policy.

2. Who We Are

3. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in legislation, best practices, or our business operations. Any modifications will be posted on this page, and where appropriate, we may notify you via email. You are encouraged to review this policy regularly to stay informed about how we protect your data.

4. What Personal Data We Collect

We collect and process different types of personal data to provide and improve our services. The data we collect includes:

4.1. Identity Data

  • Full name, title, and date of birth.
  • Any identification documents provided for verification.

4.2. Contact Data

  • Home and billing addresses.
  • Email address and phone numbers.
  • Communication history with our team.

4.3. Vehicle Data

  • Vehicle registration number.
  • Vehicle make, model, year, and condition.
  • Location of the vehicle.
  • Ownership status and any outstanding finance.

4.4. Transaction Data

  • Details about quotes requested and inquiries submitted.
  • Communication records related to valuation, sales, and interactions with third-party companies.
  • Payment and contract-related details for transactions handled by third parties.

4.5. Technical Data

  • IP address, device details, browser type, and operating system.
  • Login data, time zone settings, and browsing behaviour.
  • Website interactions, including tracking through cookies and analytics.

4.6. Marketing and Communication Data

  • Preferences regarding marketing and promotional messages.
  • Subscription status, responses to surveys, and promotional campaign interactions.

We do not collect sensitive personal data such as race, ethnicity, religious beliefs, sexual orientation, or health data.

5. How We Collect Your Data

We collect personal data from multiple sources:

  • Direct Interactions: When you fill in forms, request quotes, or contact us.
  • Automated Technologies: Through website cookies, tracking scripts, and analytics tools.
  • Third-Party Data Sources: If you interact with third-party platforms that integrate with our services.

6. How We Use Your Personal Data

We use your data for the following purposes:

PurposeLegal Basis
Provide vehicle valuation quotesNecessary for performance of contract
Forward your details to third-party buyersLegitimate interest & user consent
Facilitate communication between you and third-party companiesNecessary for service operation
Ensure site security and fraud preventionLegitimate interest
Improve our website and servicesLegitimate interest
Send marketing communications (if opted in)Consent
Conduct internal business analysis and market researchLegitimate interest
Comply with legal and regulatory requirementsLegal obligation

7. Sharing Your Data with Third Parties

Since MY MOTOR DEAL LTD does not purchase vehicles directly, we share your submitted details with third-party companies that provide vehicle buying or disposal services. These companies operate independently and are responsible for their own data protection policies.

7.1. What Data We Share

  • Your name and contact details.
  • Your vehicle’s information.
  • Your quote request details.

7.2. Legal Basis for Sharing

  • Legitimate interest – to connect you with vehicle buyers.
  • User consent – where required for marketing or promotional offers.

Once your data is shared, the third party becomes the data controller for your information. We strongly encourage you to review the privacy policy of any third-party company before proceeding with a transaction.

8. Data Security

We implement strict security measures to protect your personal data, including:

  • Encryption of sensitive data to prevent unauthorised access.
  • Secure access controls and authentication protocols.
  • Regular cybersecurity audits to identify and mitigate potential risks.

9. International Data Transfers

If your personal data is transferred outside the UK or EEA, we ensure it meets legal protection standards, such as:

  • Data transfer agreements based on UK GDPR requirements.
  • Use of Privacy Shield-certified service providers (where applicable).

10. Your Rights

You have the following rights regarding your personal data:

  • Right to Access: Request a copy of your personal data.
  • Right to Rectification: Request corrections to inaccurate or incomplete data.
  • Right to Erasure: Request deletion of your data in certain circumstances.
  • Right to Restrict Processing: Request that we limit how we process your data.
  • Right to Object: Object to processing based on legitimate interests.
  • Right to Data Portability: Request to transfer your data to another service provider.
  • Right to Withdraw Consent: Opt out of marketing communications at any time.

10.1. How to Request Data Removal

To exercise your rights, email dataprotection@mymotordeal.co.uk. If your data has been shared with a third party, you will need to contact them directly to request removal from their records.

11. Cookies and Tracking Technologies

Our website uses cookies to enhance user experience, including:

  • Essential cookies for website functionality.
  • Performance cookies to analyse site usage.
  • Advertising cookies for marketing purposes.

You can manage your cookie preferences in your browser settings.

12. Complaints & Dispute Resolution

If you have concerns about how we handle your data:

  1. Contact our Data Protection Officer at dataprotection@mymotordeal.co.uk.
  2. If unresolved, you can lodge a complaint with the UK Information Commissioner’s Office (ICO) at www.ico.org.uk.

13. Governing Law

This Privacy Policy is governed by the laws of England and Wales. Any disputes arising from this policy will be settled in the jurisdiction of the courts of England and Wales.

14. Contact Us

For privacy-related inquiries, contact: